HTBB
Youth
2022
Brand Identity
HTBB Youth , part of Holy Trinity Bukit Bintang Church is an inclusive youth community that provides a safe place to explore the Christian faith in the heart of Kuala Lumpur, Malaysia. The community lacked a cohesive brand identity, thus, I helped develop one for them during my internship.
Brand Details
HTBB Youth is a parent brand of two sub brands: HTBB Older Youth & HTBB Younger Youth. Both sub-brands share identical design elements to the parent brand — differentiating from one another through the use of different colours and the inclusion of an additional typeface respectively as illustrated throughout this section.